Important information regarding the contacts and business relationships that you make through the B2B MARKET PLACE, keep in mind that:

  1. PROCOLOMBIA accompanies companies with the purpose of facilitating business opportunities between exporters and buyers, without intervening in purchase and/or sale decisions, therefore, the contractual and legal responsibility of commercial negotiations falls directly on the companies that carried out the commercial transaction (exporter and buyer).
  2. Although PROCOLOMBIA carries out a preliminary investigation of the companies as part of its work methodology and commercial management, this process does not constitute any guarantee of compliance in the negotiations between the parties, for this reason it is recommended that both the exporter and the buyer carry out their own validations and protect their commercial operations with the mechanisms available in international trade regulations.
  3. The relationship between PROCOLOMBIA and the companies in Colombia and abroad, is generated through trust and the experience acquired from previous actions; however, such companies may present situations that could lead to possible breaches, without these being the responsibility of PROCOLOMBIA, which is why both exporters and buyers must ensure that they use secure negotiation tools, seek advice from experts to assess commercial risks and formalize the contractual documents that may be necessary to shield their conversations.
  4. ProColombia will in no case be responsible for the information of the companies and/or products available on this platform since it is filled out completely by each one of the companies.

Cereal Brands in Colombia

Cereal brands in Colombia include a variety of healthy options and grains. As the world aims for a healthy breakfast, the demand for oatmeal, baked oatmeal, granola bars, healthy cereals, and cereal bars has steadily risen over the last years. Homemade granola and other homemade recipes have become exceedingly popular as people decide to focus more on healthy alternatives and home-cooked meals.
Cereals and cereal products are routinely consumed foods and can offer important sources of nutrients for the body. They are essential sources of energy, carbohydrates, fats, oils, protein, and fiber. They contain a vast range of micronutrients such as vitamin E, B vitamins, magnesium, and zinc. The healthiest cereals for consumers are high in fiber and low in sugar. The variety of products available in the market seek to meet the demand of consumers of all ages and lifestyle diets. Recent marketing trends seek to attract the interest of individuals with plant-based diets often labeling their products as vegan friendly.


The three most important cereal crops in the world are maize, wheat, and rice, accounting for 94% of all cereal consumption in the world.
In Colombia, cereal companies strive to offer quality products, providing the necessary nutrients and vitamins to their consumers. They have also adopted the use of rice flour and oat flour as optional ingredients for breakfast and have been ingenious in the marketing and presentation of their products so that they can be consumed not only during breakfast but during dinner, lunch, and as a healthy snack alternative.

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