Colombian Sportswear Brands
Colombian sportswear brands have experienced an increase in sales due to the sportswear industry's growth in the last years. The Colombian government has reported that sales in this industry increased by 11% from 2018 to 2019. More than 120 million dollars were sold in Colombia in 2019, according to Euromonitor. In the following years, this number should increase by 30%. Therefore, experts assure that sportswear brands, sportswear apparel suppliers, distributors, and the industry in general, will have interesting opportunities for international expansion.
Sportswear suppliers and Colombian sportswear companies have become very attractive business partners for international brands and distributors. The high quality of Colombian fabric, its competitive prices, high-end design, and flexibility in terms of production volumes are aspects that international clients highlight. Likewise, the research and development of intelligent textiles have widened the market opportunities for the Colombian textile industry. As worldwide trends change, Colombian clothing brands are innovating on their processes, products, and designs to become a regional referent in the sportswear industry.
To innovate on the manufacturing of men and women activewear, Colombian sportswear brands have improved on the fabrics used. Working with common raw materials like nylon, polyester, elastane, and cotton, sportswear suppliers are creating intelligent textiles. As a result, higher quality sportswear garments as t-shirts, shorts, sweatshirts, and leggings, are produced and distributed. Sportswear is no longer related to the practice of a particular sport. Therefore, Colombian activewear is focusing on creating clothes that can be used for jogging or for going to the office with more comfortable and formal clothes.