Livestock Sector in Colombia
The livestock sector in Colombia is a set of activities for managing animal species for man's benefit. It is carried out for various purposes: production of fresh meat, fur, wool, feathers, hair, a raw material for cosmetics, and the handling of pack animals or for work.
According to Camilo Herrera Mora, economist, and president of Raddar Consumer Knowledge Group, "the livestock sector in Colombia is fundamental for the national economy since 95% consume at least one of these proteins once a day. The agricultural suppliers have penetration in the homes greater than television, and without a doubt, it has three times more users than Rappi".
Even more, the purchase of products from livestock in Colombia has shown a rapid increase due to the isolation of Covid-19. According to Herrera, before isolation, livestock products represented 9.9% of household spending (February 2020). In March, the figure was already 11.8%. "This is one of the categories that grew the most in the supply phase," says the consumer and marketing expert.
Along with Herrera, Camilo Montes, executive director of the Andi Food Chamber, explains that consumption of meat cuts and its derivatives rose to 12 billion pesos in Colombian households, registering a growth from January 2020 to March 2020 of 13.88% representing a 7.05% share of household spending.
The livestock sector in Colombia is a vast representation of its heritage. One can assume that the rapid awakening of the industry in 2020 is due to the isolation and the change for a more home-based diet. Meat suppliers and livestock agriculture will grow non-stop in Colombia because it is part of our rich environment and culture.