Toiletries and personal care products have become one of Colombia’s production expertise. Colombia has many years of experience in both the production and the exporting of personal care products. During 2018, Colombia was the second-largest exporter of cosmetics and personal hygiene products in Latin America and the Caribbean.
The production industry across the country is concentrated in Bogota, with about 40% of the production. 30% of the manufacturing is in Antioquia, and another 30% in Valle del Cauca, according to the ANDI’s Chamber of the Cosmetic and Toiletries Industry.
International clients recognize the country as a provider of excellent customer service, and high-quality products at affordable prices. These main characteristics of the business in the sector have made the business opportunity promising to many international buyers looking for toiletries wholesale suppliers. Also, Colombia has the benefit of preferential tariffs due to the Free Trade Agreement on exports to many countries in the region such as Canada, Mexico, Peru, Uruguay, Chile, and the United States, all being key markets to conquer. Its strategic geographical location makes shipping costs and times moderate and beneficial compared to other competing markets. It is important to emphasize the fact that the country is accounted for 10% of the world's biodiversity, being one of the most biodiverse countries in the world, allowing the local production of goods and ingredients for production.
In general, the most consumed products are perfumes, followed by hair care products such as shampoo and conditioner. Skin protection and cosmetics follow the lead with hand soap, shower gel, and antibacterial soap. However, the diverse and changing market requires continuous innovation and creativity. Women and young consumers are the principal target consumers.