Colombia is one of the most biodiverse countries in the world. It accounts for almost 10% of the world’s biodiversity and it easily provides natural flowers, roots, and plants that are used for the production of health and beauty products. It has over 50,000 plant species, and its wealth in flora and fauna has been home for exploration and investigation for many years. The production of natural health and beauty products has been part of the country’s stories since the original civilizations.
The health and beauty industry in Colombia is very diverse. It varies from beauty services such as makeup and cosmetics to essential oils and hairdressing.
Over the last years, there has been a high rise in the demand for health, beauty, and wellness products. With the new trend of influencers and makeup tutorials, the market for beauty and health has organically developed new entrepreneurs as well as strengthened businesses that were already part of the health and beauty sector. Colombia is the fourth largest market in Latin America in the cosmetics industry. Bogota has become the preferred market for foreign investors, as it is the area with the highest consumption and production of cosmetics in the country.
The country is accounted for producing high quality and reliable products. Also, the customer service provided in Colombia is one of the most important factors of the successful business that the market has created with international investors and firms. The high demand and production of Healthy beauty products have opened a new opportunity for Colombian farmers, agriculturists, botanicals, and others to export their highly demanded goods.