Important information regarding the contacts and business relationships that you make through the B2B MARKET PLACE, keep in mind that:

  1. PROCOLOMBIA accompanies companies with the purpose of facilitating business opportunities between exporters and buyers, without intervening in purchase and/or sale decisions, therefore, the contractual and legal responsibility of commercial negotiations falls directly on the companies that carried out the commercial transaction (exporter and buyer).
  2. Although PROCOLOMBIA carries out a preliminary investigation of the companies as part of its work methodology and commercial management, this process does not constitute any guarantee of compliance in the negotiations between the parties, for this reason it is recommended that both the exporter and the buyer carry out their own validations and protect their commercial operations with the mechanisms available in international trade regulations.
  3. The relationship between PROCOLOMBIA and the companies in Colombia and abroad, is generated through trust and the experience acquired from previous actions; however, such companies may present situations that could lead to possible breaches, without these being the responsibility of PROCOLOMBIA, which is why both exporters and buyers must ensure that they use secure negotiation tools, seek advice from experts to assess commercial risks and formalize the contractual documents that may be necessary to shield their conversations.
  4. ProColombia will in no case be responsible for the information of the companies and/or products available on this platform since it is filled out completely by each one of the companies.
Icon
Services
Description

Colombia continues to evolve within the digital services industry. Over the last decades, Colombia has invested a lot of resources to strength start-ups and other businesses including digital marketing agencies, animation studios, shared services centers, engineering companies to name some.

Through its initiatives, the government in conjunction with various institutions, plan to help this industry grow to ensure its impact represents 6% of the national GDP by 2022. This is twice of what it currently represents. This ambitious goal has led to the consolidation of many ecommerce businesses, web design agencies, advertising agencies and video game companies across the country.

Video game companies and audiovisual studios are keeping up with the latest technological softwares in order to offer high quality effective services. This and the talented creative human capital that characterizes Colombian firms make this industry very attractive.

Government initiatives like iNNpulsa along with the Ministry of Technology, Industry and Commerce have joined forces to hold Colombia 4.0, one of the most important tech events in the country, where industry leaders can exchange ideas, collaborate and find investors interested in their projects.

It is safe to say that high expertise and professionalism is what defines the tech industry in Colombia. This has led many entrepreneurs to offer BPO services attracting the global market.

According to the National Administrative Department of Statistics (DANE), the main export of BPO services are the United States and Spain specifically outsourcing call center services. The contact center sector in particular is attracting telecommunications and financial services companies that need to deal with a massive number of clients on a daily basis. Approximately, 50% of the operations of these companies are outsourced to contact centers in Colombia.

Digital services companies in Colombia are well equipped to offer a variety of services to companies seeking to position themselves within the online world
 

Image
Servicios
Subscribe to Services

Product Design

Product Design Image
We design and develop furniture and products for industrial and semi industrial production on the architecture and design segments, such as hospitality, commercial, residential and educational business, always aligned with the strategy of the business itself and the brand.

Architecture Design

Architecture Design Image
We design architecture projects fitting our client needs to many sectors of the economy, always looking to go beyond with innovative and disruptive proposals.

Interior Design

Interior Design Image
We develop comercial interior design for many segments of the market, such as retail, offices, hotels, etc., looking forward to create interior spaces where all its items are coherent to the brand.

Means Decode the meanings behind the symbols present in images, sounds, words and actions of brands.

Technique sheet
Technical File
Means Decode the meanings behind the symbols present in images, sounds, words and actions of brands. Image
¿Qué es Means?

Find simplified routes.

To position brands in the consumer’s imaginary worlds, taking advantage of the imprint of symbols on the collective mind.

Inspiración
Study the symbols and their significance is like studying the root itself of the social processes behind persuasion.

The narrative and rhetoric in communication is only a territory where symbols lie hidden; the pack, audiovisual advertising, the flavors, the gondola design and the selection of key words to improve the web SEO are also stimuli that hide symbols vis-à-vis the consumer.

The symbol acquires power because the mind transfers significance to it. These meanings constitute core beliefs that trigger actions. A brand can take advantage of meanings embedded in the consumer's mind or create new significances.

https://youtu.be/CJZhbkLrD_Q

MotionBlog Describing the “jobs to be done” (JTBD) behind every consumption choice, upgrade or declination from the buyer..

Technique sheet
Technical File
MotionBlog Describing the “jobs to be done” (JTBD) behind every consumption choice, upgrade or declination from the buyer.. Image
What is MotionBlog?
The customers don’t buy a product or service; they “hire” it to do a job. Managing loyalty and repurchase requires knowing the JTBD behind every buyer decision.


Inspiration
Making use of online communities and consumption diaries in different intensities, we seek in-depth descriptions of the JTBD (Jobs to be done).

This approach allows us to focus the attention on what the customer wants to achieve after experiencing our value proposition and touch points.

Customers tend to buy things because they are facing a problem they would like to solve. With an understanding of the "JTBD" for which customers find themselves "hiring" a product or service, companies can develop and market with greater accuracy products that can adapt to what customers “are already trying to do”.

https://youtu.be/fEKSU3p6NGU

Enygma Benchmarking and evaluation of the competition.

Technique sheet
Technical File
Enygma Benchmarking and evaluation of the competition. Image
What is Enygma?
Data science and research to closely monitor the competition.

Integration of digital listening techniques, scrapping, cookie tracking and mystery shopper to visualize the competitor’s moves in a pertinent manner.


Inspiration

The analysis of the competitor, its value proposition, service model , rate structure, partnerships, operations model, etc., are part of the strategic dynamic.

We have integrated different techniques within the legal framework (without creating any problems such as industrial espionage or something similar), to generate alerts that allow understanding how the competitor’s moves affect the strategy.

https://youtu.be/H2syQs0N7LI

AdPpt Concept evaluation and pre-test

Technique sheet
Technical File
AdPpt Concept evaluation and pre-test Image
What is AdPpt?
Concept evaluation through applied neuroscience and behavioral economics.

Market research that takes the best of behavioral economics, data science, and neuroscience to define a healthy launch and potential innovation strategy.

Inspiration
All radical or incremental innovation tends to materialize into concepts, dummies, ideas, mockups, key statements or value promises. Generally speaking, before launching the manufacturing processes, the acceptance of these elements in the market is put to the test.

https://youtu.be/gfkkpYHT50o

Cooltura Decipher myths and rites present in the consumption and on the market through ethnography and anthropology focused on

Technique sheet
Technical File
Cooltura Decipher myths and rites present in the consumption and on the market through ethnography and anthropology focused on Image
What is Cooltura?
Observation of Consumer Behavior in natural scenarios, where accidents take place. “Walking on the street… Where reality takes place”


Inspiration
Cultural immersion activities to observe the human being behind the “consumer” in natural environments. Observe paradigms and extract value from myths, rites and habits that surround consumption, usage and purchase of products / services.

The psychological need for gregariousness drives the human being to constantly build groups, tribes, participate in consumption occasions, etc. Behind these social scenarios, there is a series of cultural codes that allow brands to be integrated or turned away.

The objective is to decode the culture with the purpose of finding organic ways in which brands, products, services and businesses can grow and flourish.

https://youtu.be/mqA-JCgIlCc

EXDA

Web
http://www.exda.com.co
We are 8 companies, aligned around a service offer that seeks to complement the traditional exports of construction supplies from Colombia and increase the offer of higher value-added services, based on knowledge.

For this we add the extensive experience that individually and / or jointly we have carried out in small, medium and large-scale projects throughout the country and abroad, in the areas of architectural design, interior design and product design.

Medical Check-Ups

Technique sheet
Technical File
Medical Check-Ups Image
It is a personalized medical assessment that seeks to detect, evaluate, and give timely treatment to possible risk factors associated with preventable diseases. This is done through a series of clinical laboratory tests, diagnostic images, specialized procedures, and medical consultations carried out by a multidisciplinary team.
Subscribe to Services