Qualitative insights at quantitative scale: Online focus groups at scale for agile research.
Rate Insights is a methodology based on AI and agile.
- It is a live conversation with multiple participants interacting at the same time.
- Participants answer in their own words.
- We can understand the opinions that best represent the group instantly.
- Ask follow-up questions, go deeper, and counter-ask, saving time and money on new research.
We may use, organize and analyze your responses in real-time.
It is an agile methodology because the client, and their different teams, can observe the conversation as it flows, which helps to increase the alignment between them and allows faster decision-making.