Our history
Founded in 1991 by industry pioneer Peter Hannaford, The Elite Flower has grown from a small rose farm in Colombia to more than 800 hectares spanning the world. Despite this rapid growth and scale, 28 years later Elite still remains a privately owned family farm.
We are constantly innovating. Our partnership with Rosen Tantau allows us to bring new roses and spray roses into the marketplace. Elite is offering a multitude of gorgeous flowers for designers to be the creative genius and help promote flower consumption around the planet. Variety innovation is a constant priority for all crops as Alstroemerias, Gerberas, Chrysanthemums, Carnations and other flowers from the best breeders around the world.
We are constantly innovating. Our partnership with Rosen Tantau allows us to bring new roses and spray roses into the marketplace. Elite is offering a multitude of gorgeous flowers for designers to be the creative genius and help promote flower consumption around the planet. Variety innovation is a constant priority for all crops as Alstroemerias, Gerberas, Chrysanthemums, Carnations and other flowers from the best breeders around the world.