Founded in 1991 by industry pioneer Peter Hannaford, The Elite Flower has grown from a small rose farm in Colombia to more than 800 hectares spanning the world. Despite this rapid growth and scale, 28 years later Elite still remains a privately owned family farm.
We are constantly innovating. Our partnership with Rosen Tantau allows us to bring new roses and spray roses into the marketplace. Elite is offering a multitude of gorgeous ﬂowers for designers to be the creative genius and help promote ﬂower consumption around the planet. Variety innovation is a constant priority for all crops as Alstroemerias, Gerberas, Chrysanthemums, Carnations and other ﬂowers from the best breeders around the world.