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AdPpt  Concept evaluation and pre-test Image

AdPpt Concept evaluation and pre-test

What is AdPpt?
Concept evaluation through applied neuroscience and behavioral economics.

Market research that takes the best of behavioral economics, data science, and neuroscience to define a healthy launch and potential innovation strategy.

All radical or incremental innovation tends to materialize into concepts, dummies, ideas, mockups, key statements or value promises. Generally speaking, before launching the manufacturing processes, the acceptance of these elements in the market is put to the test.
Technique sheet
  • Services
  • BPO, ITO and KPO


Consumer psychology, behavioral economics, applied neurosciences, consumer anthropology. Insights services.
Data analytics, Big Data, artificial intelligence. "Congnitive services