Important information regarding the contacts and business relationships that you make through the B2B MARKET PLACE, keep in mind that:

  1. PROCOLOMBIA accompanies companies with the purpose of facilitating business opportunities between exporters and buyers, without intervening in purchase and/or sale decisions, therefore, the contractual and legal responsibility of commercial negotiations falls directly on the companies that carried out the commercial transaction (exporter and buyer).
  2. Although PROCOLOMBIA carries out a preliminary investigation of the companies as part of its work methodology and commercial management, this process does not constitute any guarantee of compliance in the negotiations between the parties, for this reason it is recommended that both the exporter and the buyer carry out their own validations and protect their commercial operations with the mechanisms available in international trade regulations.
  3. The relationship between PROCOLOMBIA and the companies in Colombia and abroad, is generated through trust and the experience acquired from previous actions; however, such companies may present situations that could lead to possible breaches, without these being the responsibility of PROCOLOMBIA, which is why both exporters and buyers must ensure that they use secure negotiation tools, seek advice from experts to assess commercial risks and formalize the contractual documents that may be necessary to shield their conversations.
  4. ProColombia will in no case be responsible for the information of the companies and/or products available on this platform since it is filled out completely by each one of the companies.
Means  Decode the meanings behind the symbols present in images, sounds, words and actions of brands. Image

Means Decode the meanings behind the symbols present in images, sounds, words and actions of brands.

¿Qué es Means?

Find simplified routes.

To position brands in the consumer’s imaginary worlds, taking advantage of the imprint of symbols on the collective mind.

Study the symbols and their significance is like studying the root itself of the social processes behind persuasion.

The narrative and rhetoric in communication is only a territory where symbols lie hidden; the pack, audiovisual advertising, the flavors, the gondola design and the selection of key words to improve the web SEO are also stimuli that hide symbols vis-à-vis the consumer.

The symbol acquires power because the mind transfers significance to it. These meanings constitute core beliefs that trigger actions. A brand can take advantage of meanings embedded in the consumer's mind or create new significances.
Technique sheet
  • Services
  • BPO, ITO and KPO


Consumer psychology, behavioral economics, applied neurosciences, consumer anthropology. Insights services.
Data analytics, Big Data, artificial intelligence. "Congnitive services