Means Decode the meanings behind the symbols present in images, sounds, words and actions of brands.
Find simplified routes.
To position brands in the consumer’s imaginary worlds, taking advantage of the imprint of symbols on the collective mind.
Study the symbols and their significance is like studying the root itself of the social processes behind persuasion.
The narrative and rhetoric in communication is only a territory where symbols lie hidden; the pack, audiovisual advertising, the flavors, the gondola design and the selection of key words to improve the web SEO are also stimuli that hide symbols vis-à-vis the consumer.
The symbol acquires power because the mind transfers significance to it. These meanings constitute core beliefs that trigger actions. A brand can take advantage of meanings embedded in the consumer's mind or create new significances.
- BPO, ITO and KPO