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MotionBlog Describing the “jobs to be done” (JTBD) behind every consumption choice, upgrade or declination from the buyer.. Image

MotionBlog Describing the “jobs to be done” (JTBD) behind every consumption choice, upgrade or declination from the buyer..

What is MotionBlog?
The customers don’t buy a product or service; they “hire” it to do a job. Managing loyalty and repurchase requires knowing the JTBD behind every buyer decision.


Inspiration
Making use of online communities and consumption diaries in different intensities, we seek in-depth descriptions of the JTBD (Jobs to be done).

This approach allows us to focus the attention on what the customer wants to achieve after experiencing our value proposition and touch points.

Customers tend to buy things because they are facing a problem they would like to solve. With an understanding of the "JTBD" for which customers find themselves "hiring" a product or service, companies can develop and market with greater accuracy products that can adapt to what customers “are already trying to do”.

https://youtu.be/fEKSU3p6NGU
Technique sheet
Technical File
  • Services
  • BPO, ITO and KPO
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Company

Sinnetic

MARKET RESEARCH
Consumer psychology, behavioral economics, applied neurosciences, consumer anthropology. Insights services.
DATA SCIENCE
Data analytics, Big Data, artificial intelligence. "Congnitive services http://www.sinnetic.com
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