What is MotionBlog?
The customers don’t buy a product or service; they “hire” it to do a job. Managing loyalty and repurchase requires knowing the JTBD behind every buyer decision.
Making use of online communities and consumption diaries in different intensities, we seek in-depth descriptions of the JTBD (Jobs to be done).
This approach allows us to focus the attention on what the customer wants to achieve after experiencing our value proposition and touch points.
Customers tend to buy things because they are facing a problem they would like to solve. With an understanding of the "JTBD" for which customers find themselves "hiring" a product or service, companies can develop and market with greater accuracy products that can adapt to what customers “are already trying to do”.