- Digital Creative Industries
Alejo pulled a giant booger from his nose on the street. That was enough to ruin his life. He thought no one was watching, but someone recorded it and posted the video. In less than 36 hours, the image of him pulling a snot went viral. He became a meme, the laughingstock of school, the disgusting teenager in his neighborhood, an outcast. There were others like him in his neighborhood: ostracized teens, pariahs. Now that Alejo has become the “snot boy”, those kids he despised will become his greatest friends.