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Cooltura  Decipher myths and rites present in the consumption and on the market through ethnography and anthropology focused on  Image

Cooltura Decipher myths and rites present in the consumption and on the market through ethnography and anthropology focused on

What is Cooltura?
Observation of Consumer Behavior in natural scenarios, where accidents take place. “Walking on the street… Where reality takes place”

Cultural immersion activities to observe the human being behind the “consumer” in natural environments. Observe paradigms and extract value from myths, rites and habits that surround consumption, usage and purchase of products / services.

The psychological need for gregariousness drives the human being to constantly build groups, tribes, participate in consumption occasions, etc. Behind these social scenarios, there is a series of cultural codes that allow brands to be integrated or turned away.

The objective is to decode the culture with the purpose of finding organic ways in which brands, products, services and businesses can grow and flourish.

Technique sheet
  • Services
  • BPO, ITO and KPO


Consumer psychology, behavioral economics, applied neurosciences, consumer anthropology. Insights services.
Data analytics, Big Data, artificial intelligence. "Congnitive services